Three revised concepts · one restaurant

Three directions for the Eddyline Restaurant website. Pick the one that feels like us.

These are the three concepts. All three run the same Summer 2026 menu, the same hours, and the same professional photography, and all three work on a phone. What changes is the look and the feel. Open each one and review. Use the guide below and answer those questions.

How to review

Spend two minutes on each one. Trust your gut.

You are not grading code or checking prices. You are the guest. Open a concept, scroll it top to bottom on your laptop, then open it again on your phone. Ask yourself the questions on the right, jot three words and a 1-to-5 score, and move on.

Send your notes to Brian. First impressions are the most useful thing you can give us, so do not overthink it.

First five secondsHow does it make you feel before you read a word? Hungry, welcome, impressed, confused, bored?

ColorsDo the colors feel like Eddyline? Like a place you would pay 46 dollars for a ribeye? Like a place you would bring your kids?

FlowDoes the page pull you down, or do you stall? Is it obvious what to do next: see the menu, get directions, order?

PicturesWhich photos stop you? Which ones would you swap? Does the room look like our room?

The menuOn your phone, find the ribeye and the kids menu. How long did it take? Did it feel like our printed menu?

Overall look and feelUpscale but family-friendly is the brief. Does this one land both, one, or neither?

The three concepts

Each card lists what changed in this round. Every page has the complete menu; the Menu button jumps straight to it.

Option 1

Original, revised

The bright, familiar flow, now opening with a dark fire hero and a navy header.

Header and hero in the style of The Hearth
Hero buttons in the Ember style
Script font changed to Kaushan Script
Menu script labels left-aligned

Open the site Menu

Option 2

Gather, in brand colors

The same warm, serif layout, recolored to the Eddyline palette.

Cream header and feature block are now white
Darker cream blocks are now the brand gray
Teal is now the brand dark blue
Gold accents, fonts, and layout unchanged

Open the site Menu

Option 3

Ember, revised

The dark steakhouse opening, now alternating with white sections built around our four values.

Craft, Authentic, Community, Passion as chapter labels
Fire, plates, and room sections now white
Community and Passion blocks brought in from Fire and River
Script font changed to Birthstone; image borders removed

Open the site Menu